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Hauppauge, NY, December 3, 2008 – Leading Online Retailer of Plus Size Fashions, , Launches New Dress Collection.

Always for Me Plus Size Dress

Leading Online Retailer of Plus Size Fashions,, Launches New Dress Collection 

Hauppauge, NY, December 15, 2008 – Leading online retailer of plus size swim wear, cover-ups, lingerie and active wear, Always For Me, has announced the debut of a new plus sized dress collection under their Always For Me Sport design label, effective December 15, 2009. The collection will offer plus size sun dresses in a variety of styles, lengths and fabrics. founder, Susan K. Barone, reports that despite an uncertain market, plus size buyers continue to spend for fashion forward designs in sizes 16W-26W. 

The new line of sun dresses, Always For Me Sport, is designed to compliment Always For Me’s existing line of plus size cover-ups. The dress collection will offer more design details, dress fabrics and a variety of lengths. “In today’s economy, reports Barone, plus size buyers wants fashions that are versatile, multifunctional and travel well.” “The Always For Me Sport collection offers plus size dresses that move easily from sun to sunset and that can be worn over a bathing suit - or by themselves as a stand alone dress look.” 

The Always For Me Sport plus size sun dress collection mirrors 2009’s trends in color, necklines, Grecian accents, eye-catching details, and longer lengths: 

LONGER LENGTHS - Style#802 offers a floor length dress with rhinestones running down the front. 

DETAILS - Style#9041 makes use of today’s hottest animal print: peacock, and really makes it strut with sequins throughout. Style #2810 offers gold seed beads at its neckline and shot through the bodice. 

GRECIAN INFLUENCE - Style #2809 offers intricate embroidered detail at waist and shoulder. 

NECKLINES – Style #6073 sports a black and white braided scoop neck that transform into a colorful strap detail in the back. offers a “waterfall” bandeau neckline, with fabric that cascades down the center of the dress. 

COLOR- Style #801 combines 2009’s color trend with longer length in a ruched bandeau in sunny yellow with playful rosettes “blooming” down the front.

The new plus size dress collection from Always For Me Sport is available now; in time for holiday travel, or as a versatile gift suggestion. Moving seamlessly from cabana to cocktails, beach to shipboard buffet, this collection and makes the perfect addition to any plus size wardrobe. 

AlwaysForMe.comis a leading online retailer of plus size swimwear, active wear and lingerie. Founded in 2000 by Susan Barone, a successful apparel industry executive, serves the needs of an estimated 65 million women who wear a size 14 and larger. For more information on Always For Me, Inc . Please visit our website at , or call toll-free, 1-888-287-8941.