About Us - AlwaysForMe.com - Our History

AFM About Us
Because of our meticulous attention to detail and obsession with fit, Always For Me has long been one of the most popular and trusted online destinations for plus-size swimwear, activewear and lingerie. We offer exceptionally beautiful styles of plus size clothing and swimwear for all body types in high-performance and longwearing fabrics that bend, stretch and jump with you. Our mission is to help women look and feel their best.
AFM About Us
Our History
Our founder, Susan Barone, thought most online and real-world retailers had been ignoring her and the millions of other women who wore a size 14 or larger. Susan, a fashion veteran, shook up the industry in the year 2000 by founding Always For Me in order to offer fashionable, high-quality and affordable plus size swimwear and clothing.

Since our first day, we have been committed to taking the worry out of choosing clothing and swimsuits for plus size women. We help our customers find their perfect pieces. We believe that when you wear what’s right for you, it means the difference between diving in or hiding out.
Take a look at just some of the many thank-you letters with which we so proudly decorate our offices:

"Love, love, love my bathing suit I just
I've always dreaded bathing suit season…
I'm so excited to go swimming now!"

"I bought two one-piece swimsuits.
I am over the moon with how they fit and their
quality... I can now go on my vacation feeling
confident and looking fabulous!"

Feel confident, sexy and beatiful with plus size swimwear, clothing and lingerie from Always for Me!
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