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Fit 4 U Plus Size Swimsuits and Swimwear from Always for Me

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Fit 4U ® 2016 Plus Size Swim Collection 


Color “sets a mood all by itself. This season’s color transcend - Jewel-tones look fresh, bright pastels are feminine and romantic. Blues and aquas have a calming, ethereal effect and charcoal steps in as the “new black”. Rose pinks, soft blue and aquas are holding strong, while coral, peach and lavender provide a splash of newness”. Pattie Byrnes, President, Fit 4U 


Fit 4U offers the plus size women stylish new options with its 2016 swimsuit collection. “Our primary fashion advantage is that we produce swimsuits with a different look than our competitors. Ours are designed with more of a sportswear edge to them. We catch the consumers’ eye through the use of new styling, fun, fresh new colors and new fabrics.” Says Pattie Byrnes. 


No stranger to the fashion industry – Pattie Byrnes has 30 years of experience in the swimwear design and manufacturing. “Women today are looking for what I call the ‘Critical Four’ (in their swimwear)” – Fit, Fashion, Quality and Value – related Pattie Byrnes. Byrnes reported fit is the single most important requirement: Fit 4 U is all about fit, and we pride ourselves as being the number-one fit experts in the industry,” she stressed. “Our suits have a fit that flatters like no other.” Because Fit 4U offers women fit and sizing solutions for all figure types, the brand’s plus size swimwear continues to be one of the best available. 


At the same time, Byrnes and her team understand that their consumer is savvy about her fashion choices, making fashion a “must have” for the entire Fit 4 U line, she noted. “A manufacturer must constantly look to what the needs of the consumer are at any particular time. Our primary fashion advantage is that we produce swimsuits with a different look than our competitors. They are designed with more of a sportswear edge to them. We catch the consumers’ eye through the use of new styling, fun, fresh new colors and fabrics.” 


Fit 4 U’s inspiration for this season was to provide during these turbulent times, beautiful calming colors, romantic flowing fabrics that convey a gentle tone that breathe and reflect compassion. With the current focus on health & fitness, we continue to build our “swim as athleisurewear”.