Online retailer of plus-size swim wear, active wear and lingerie reports 79 percent increase in sales 2007 versus 2006 underscoring popularity of online shopping for plus-size market and demand for fashion forward style options. Plus-size market estimated
Hauppauge, NY (PRWEB) February 15, 2008 -- Online retailer of plus-size swim wear, active wear and lingerie reports 79 percent increase in sales 2007 versus 2006, underscoring popularity of online shopping for plus-size market and need for fashion forward styles. Plus-size market estimated at 62 percent of American women and valued at $32 million annually.
In a year that the local Long Island economy faced recession*, Hauppauge entrepreneur, Susan Barone, founder and CEO of Always For Me™ Inc., an online retailer of plus-size swim wear, active wear and lingerie has reported record growth. From 2006 to 2007, her apparel company, Always For Me™ Inc., saw sales increase 79 percent by catering to the estimated 65 million Americans who wear a size 14 or larger.
"Always For Me™ is the true, began-in-the-basement, business success story," explains Barone, a former executive with several leading women's apparel brands. "With my background in fashion and retailing - and a belief in the selling power of the Internet -- I have been able to take my dream of finding fashion-forward, figure-flattering swim wear for full-figured women and make it a reality -- not only for me, but for over one million plus-sized women who shop our site each month."
AlwaysForMe.com carries name brand swim wear from leading designers such as Carol Wior, Delta Burke and Miraclesuit, among others. But unlike some online retailers who serve as a clearinghouse for other manufacturers, AlwaysForMe.com also markets its own designer collections: Always For Me Chic, Always For Me Sport , and Always For Me In Control.
"Listening to and catering to the needs of the customer is the cornerstone of our success", adds Barone. "In addition, we stock our beach wear and cover-ups 12-months a year, while department and specialty stores only offer swim wear in season. Not only can our customers find what they are looking for 24/7, but our 48-hour order turnaround guarantees that buyers can get what they need when they need it."
Always For Me™ Inc. employs 10 people in their corporate office in Hauppauge, Long Island, with an extensive warehouse operation based in Wayne, New Jersey. In addition to swim wear, AlwaysForMe.com also retails plus-sized active wear and lingerie -- two areas that entrepreneur, Barone, feels will increase substantially in 2008. In a recent study by Mintel, the $32 million dollar plus-size market is expected to grow over 10 percent in the next five years. Always For Me™, with Susan Barone at the helm, is poised to get its fair share of this burgeoning market.
For more information on Always For Me™ Inc.com please visit www.AlwaysForMe.com or contact Nannette Fevola at 631-237-4881 extension 309.
*Center for Management Analysis at CW Post Campus of Long Island University 2007