The plus-size market offers tremendous potential now and in the future.
Consider these facts:
- 62% of American women wear a size 14 or larger
- 65 million American women are considered “plus-size”
- The dollar volume for the plus-size market in the US is estimated at $47 billion
- The plus-size market is the fastest growing segment of the apparel industry
- The market for plus-size apparel outpaces the overall market for women’s apparel by 5-8%
- The market for plus-size apparel is expected to grow 15% over the next 3 years versus an expected growth of 3% by the overall women’s apparel market
- Clothing and accessories are the top online shopping category at 67%
- 68% of online shoppers search directly for a specific item at a specific merchant site where they have had a good customer experience
Sources: NPD Group, Washington Post 2007, MarketResearch.com, Forrester Research: US eCommerce 2005-2010
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