Hauppauge, NY, November 11, 2008 – Leading online retailer of plus size active wear, www.AlwaysForMe.com, has joined forces with “Real Fitness for Real Women” author and fitness expert, Rochelle Rice, to promote healthy exercise for women, size 16-26 , as part of November’s American Diabetes Month, sponsored by the American Diabetes Association.
It is estimated that over 20 million Americans are affected by diabetes in the United States today with an additional 50 million at-risk for the disease. Over 1 million new cases are reported each year. Overweight and obesity, in particular abdominal obesity, are the most important risk factors for the onset of diabetes. One of the consequences of weight gain is insulin resistance, which can result in Type 2 diabetes mellitus.
AlwaysForMe.com and Rochelle Rice have created a workout program that can be used by all women who wear a size 14 and larger, and is both safe and effective for women suffering from non-insulin diabetes (Type 2). The 30-minute workout includes a warm-up, strength training, aerobic exercise and a cool-down period. The program is being offered to national women’s magazines and will be available online at www.plussizeliving.com in November to help raise awareness for diabetes education and prevention. In addition, www.AlwaysForMe.com will donate $1 to diabetes research with every purchase of active wear (over $50) from their website from October 25th through November 30th, 2008.
www.AlwaysForMe.com is a leading online retailer of plus size swimwear, active wear and lingerie. Founded in 2000 by Susan Barone, a successful apparel industry executive, AlwaysForMe.com serves the needs of an estimated 65 million women who wear a size 14 and larger. For more information on Always For Me, Inc. please visit our website at www.alwaysForMe.com , or call toll-free, 1-888-287-8941.
Rochelle Rice, MA, is the President of In Fitness & In Health and the creator of the Plus-Size Exercise Technique. She is also the fitness expert for Novo Nordisk and their Divabetic: Makeover Your Diabetes events. In researching fitness programs for women of size, it became evident that there was a lack of program design and availability of certified trainers specializing in larger women. Providing a safe environment where women could exercise physically while feeling secure emotionally became Rice's passion. Designing a fitness technique where women of size could achieve a level fitness was the base of her graduate work.
For more information on these exercises or the work out apparel offered at www.alwaysForMe.com please visit the website or call 1-888-287-8941.